A purchaser to buy what appeals the most. This makes the packaging of a product is important. Innovative unique packaging with the brand name or logo to create the impression in the minds of buyers.
As a manufacturer, you want to sell as much as possible and quite rightly pay maximum attention to the 'visible' factor more than anything else. But in the process, manufacturers tend to often overlook 'environmentally friendly' factor 'eco-friendly' or. As a producer, you should be aware of and contribute to environmental conservation through sustainable environmentally friendly packaging.
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'Go Green' is doing the rounds of the latest buzzword. What do you mean or understand by going green? Going green is adopting procedures and practices that are environmentally friendly or eco-friendly, in other things that are good for the environment and not dangerous.
Packaging plays a key role in preserving the environment, plastic is the material most commonly used for packaging purpose; the plastic is non-biodegradable, which means the chemical components that are toxic and harmful to the environment.
Despite this fact, plastic continues to be a popular material for packaging. Since the packaging is a key factor in marketing, most manufacturers are more concerned about the appearance of the product over which cause environmental hazards. Environmentally friendly packaging is an option that should be considered by the manufacturer.
To begin with, the manufacturer can choose biodegradable packaging material in place of petroleum-based packaging materials most commonly used. Fabrics, jute, paper is environmentally friendly packaging options some good.
By applying this option, the manufacturer will also help in educating buyers and create awareness about the environment. If as a consumer you used for plastic shopping bags from a brand, you are sure to pause to think when the bag is replaced with a cloth or paper bag!